Why do we collect your personal information and how do we use it? The main way we use your information is to provide the services you’ve requested. We also use your information to help us better understand our audience’s needs and to inform you about Tramshed news. We will only contact you electronically about non-contractually related information when we have your consent to do so. In more detail, we collect your information: To carry out our business and to provide a service or carry out a contract with you: To fulfil ticket, class bookings, hires and donation requests. To ensure that you and/or your child has the necessary information and/or arrangements in place to allow full engagement in our programmes and events. To invite you to events. Process payments. Please note that Tramshed does not store any credit card or other payment information once the transaction has been completed. Provide the best possible customer services and to help us with internal administration. Contact you with important information relating to your booking or purchase, such as confirming your order, reminding you of an upcoming performance you’ve booked for or letting you know about any changes to public events that may affect your visit. Where we have your consent to: Send you updates via email about what’s on, ticket or offers and news Email you about a specific topic you’ve requested to hear more on such as specific productions and events, our community work or opportunities to support our work. Capture access requirements in order to ensure you have an enjoyable experience visiting our venue Capture personally identifiable information through our post show surveys Take pictures of you as a participant on a project Advertise via digital advertising platforms about what’s on, offers and news Share your details with other arts organisations who have co-produced work you may have seen at or in collaboration with Tramshed. These organisations should contact you to let you know how they collected your data and to check that you’re happy to hear from them. You will always be able to opt out of their communications by contacting them directly. Where we have a legal obligation to: Detect and reduce fraud and credit risk. Where we have legitimate interest to: Learn about your interests and preferences so that we can contact you with information that is relevant to you. Help us target our marketing and development communications and adverts so that they’re more relevant to you. Send relevant invitations to events or fundraising opportunities via post or phone if we believe this would be of interest. Classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re sending relevant messages to each group. [We may use third party processors to help achieve this]. We also submit these anonymously as part of reporting to fundraising and public funding bodies (such as Arts Council England). Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective. Analyse and continually improve the services we offer including our artistic output, our website and our other products. Ensure we are maximising our ticket sales wherever possible. Film and photograph the spaces in our building. We will always give prior warning through signage in the spaces and a way to alert staff if you would rather not be captured. Help us run the test version of our website and CRM system that we use internally to pilot new features and ensure the smooth running of our customer services. Enable us to fundraise effectively because we are a charity. For further information, see the below section. We also collect information in order to better inform our teams about prospective donors, to fulfill our fundraising goals as a charity. This is to ensure we are providing appropriate opportunities for people to support our work, should this form of engagement be of interest.